Want to become the ideal type of male god Xiao Zhan @X玖少年团肖战DAYTOY, making him your perfect boyfriend in an instant? The secret is #HERA小黑管唇膏#! With unique 2D stereoscopic coloring technology, 24 dazzling new shades unlock a new trend in lip makeup. Come pick your exclusive lip color, #DareToShineLips# Is she you?

Brand new #HERA小黑管唇膏# 24 dazzling new shades, play with lip colors! Give your lips the most enchanting colors, #DareToShineLips#! Bring you closer to the sweet and charming @X玖少年团肖战DAYTOY! Visit a nationwide HERA counter, purchase any cosmetic product to receive a signed poster from Xiao Zhan!

Romantic Qixi quietly approaches, @X玖少年团肖战DAYTOY personally selects #HERA小黑管唇膏#, a swipe of red lips creates a versatile date look for you. Immediately head to a nationwide HERA counter to take a photo with the sweet and positive energy and show together! This weekend #DareToShineLips#~

Romantic Qixi, the handsome male god @X玖少年团肖战DAYTOY partners with HERA's all-new #HERA小黑管唇膏# to deliver your dazzling and exquisite lip color, enjoy sweet pampering, #DareToShineLips#! Are you his burgundy girl? #LetTheWorldKnowXiaoZhanIsGreat# #PromoteXiaoZhanToTheWorld#

#DareToShineLipsInFeeling# Sweet and romantic Qixi Festival is coming, and you receive a lip confession from boyfriend Xiao @X玖少年团肖战DAYTOY. This Qixi, HERA's makeup spokesperson Xiao Zhan transforms into the perfect boyfriend, personally selecting the brand new #HeraBlackTubeLipstick# 24 dazzling lip colors, just for you. Click 'Participate Now' to unlock his sweet lip messages! #LetTheWorldKnowXiaoZhanIsGreat# #PromoteXiaoZhanToTheWorld#

#CoverStory# He is the deeply affectionate Beitang Moran in 'Oh! My Emperor' and the suave Wei Wuxian in 'The Untamed'. He stands out in 'X Fire', bringing us stunning performances in 'Produce 101'. Idol, singer, actor @X玖少年团肖战DAYTOY fearlessly embraces challenges, heartily interpreting each role, bringing us countless surprises.

#DareToShineLipsInFeeling# He is sometimes cool and handsome, sometimes gentle and tender. It seems there is nothing that he can't solve with a smile. He is your 'perfect boyfriend' @X玖少年团肖战DAYTOY. Just like the #HeraBlackTubeLipstick#, it interprets personality through color, creating a versatile and warm you. #PromoteXiaoZhanToTheWorld#

#DareToShineLipsInFeeling# Still wavering between Wei Jie’s promotion story and Qing Ying Hong Li CP, not sure who to 'favor'? Don’t hesitate, it’s time for a new approach. Xiao Zhan’s new drama 'Fights Break Sphere' is launching in September~ It is said that even Lin Xiuyan can't resist the versatile magic of #HeraBlackTubeLipstick#. With multiple options in the drama, your lip color shouldn't be singular either~ #PromoteXiaoZhanToTheWorld#

The Xiao Zhan in your heart is——
A. Can be salty or sweet, #DareToShineLipsInFeeling# 'perfect boyfriend'
B. An incredibly skilled photographer
C. A creatively inspiring designer
Share your photo with #HeraBlackTubeLipstick# in the comments and cheer for Xiao Zhan. We will randomly select 5 fans to receive a trial pack of #HeraBlackTubeLipstick#. Xiao Fei Xia, let’s go!

#GoodComplexionGoddessLight# Is the gift box always the same? NO! The countdown to Xiao Zhan’s birthday has begun, have you picked the limited birthday gift box? Newly launched #HeraBlackPearlCushion# with double moisture upgrade, various shades can be matched at will, instantly revealing a vibrant and good complexion. #HeraLittleDemonLipGlaze# is long-lasting and vibrant with just one swipe, playing with autumn colors.

#XiaoZhan1005HappyBirthday# Liking you begins with your 'beauty' and falls for your talent. Oh, bright one, your smile can heal everything. Happy birthday to @X玖少年团肖战DAYTOY. Xiao Fei Xia, repost and shout out in the comments to give the big guy a call, and you have a chance to win the same #赫妍小黑管唇膏# shade 432 in a chic nude color!

20181020 HERA business video
Good gifting, good complexion @X玖少年团肖战DAYTOY

Gradually unprepared for the weather getting colder, are the little fairies' autumn and winter 'makeup' preparations in place? HERA meets all your needs at once! Choose any popular star product cushion + star product lip gloss to create #XiaoZhanGoodComplexionGiftBox#, crafting versatile autumn and winter makeup~ Fans of Yan, retweet and comment on this Weibo, write down your experience with HERA star products, and @ a friend for a chance to receive a selected sample of any star product cushion chosen by Xiao Zhan (5 total)!

HERA beauty stock is running low, want to grab some good products? #XiaoZhanGoodComplexionGiftBox# is here, with heart-stirring products all in one. #赫妍黑珍珠气垫# specially designed for Asian skin tones, providing lasting moisture to the skin for a perfectly dewy base. Keeps your skin hydrated and smooth all day, achieving flawless beauty.

The perfect match for autumn's good complexion must be this and that—#赫妍小黑管唇膏# vibrant and color-rich, perfectly presenting full lip color; paired with #赫妍黑珍珠气垫#, four shades available, water-rich and long-lasting without smudging. Any star product cushion matched with a star product lip balm completes the assembly of the good complexion gift box. #XiaoZhanGoodComplexionGiftBox# is hot selling now, hurry to the counter to select your exclusive good complexion!

#HERA# The bright autumn days are the perfect time for outings, as long as your makeup is on point, you can look flawless while out and about, always holding onto that good complexion. #XiaoZhanGoodComplexionGiftBox# star product cushion + star product lip balm, awakening that charming good complexion. #赫妍小黑管唇膏# lights up captivating lips; paired with #赫妍黑珍珠气垫#, the skin remains moisturized and flawless. Star products joining forces to shine throughout autumn and winter.

#HERA# Halloween party is about to kick off, how to sparkle at the masquerade while looking effortlessly beautiful? Pick #XiaoZhanGoodComplexionGiftBox#, and start a new season of beauty. #赫妍黑珍珠气垫# creates a natural and skin-friendly dewy look, keeping your beauty shining 24 hours without fading, #赫妍小黑管唇膏# lights up charismatic lips, easily handling the upcoming festive parties.

#HERA# Want to GET the surprise of 1+1>2? #XiaoZhanGoodComplexionGiftBox# solves your choice dilemma. New star item #HERA黑珍珠气垫# makes your skin glow and flawless; #HERA小黑管唇膏# is here for your exquisite lip color. Follow @HERA赫妍 + repost + @ one friend, and post your Double 11 #HERA# wishlist in the comments to have a chance to win a signed postcard from Xiao Zhan (10 copies in total).

#HERA# The beauty products are used up, want to grab a new wave of good items? #XiaoZhanGoodComplexionGiftBox# solves base makeup + color makeup all at once. #HERA黑珍珠气垫# hydrates the skin, double moisturization; #HERA小黑管唇膏# long-lasting and rich, ultimate hydration. Follow @HERA赫妍, repost this Weibo and @ a friend to share your Double 11 shopping list items for a chance to win a signed postcard from Xiao Zhan~

Not in HERA's official video)
Thanks to my friends @弋桉 @红里梨以粒里梨已梨 for their submissions, as long as I am crayon enough, I will never see the brother Xiao Zhan I have never seen.