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Editor’s Picks (No. 1/17 pages)

2025/04/02 10:05 L'Oréal PRO

L'Oréal PRO Instant Smooth Hair Mask

Frizzy Little Iron* #L'OréalPROInstantSmoothHairMask# Same shampoo 500ml launched! Experience #L'OréalPROInstantSmoothLightMoistShampoo# with global ambassador @X玖少年团肖战DAYTOY, 72H¹ long-lasting smoothness. The combination of Instant Smooth Hair Mask and Frizzy Little Iron* hair care is already NEXT LEVEL! #XiaoZhanL'OréalPROGlobalAmbassador# #IWantPROL'OréalPRO# #TmallSuperBrandDay#

2025/03/26 10:05 Xiao Zhan/Li-Ning

Li-Ning Global Spokesperson Xiao Zhan

Entering the fifth year, still staying true to our original intention, walking hand in hand! New challenges? Embrace them! Together with #Li-NingGlobalSpokespersonXiaoZhan# @X玖少年团肖战DAYTOY, find a healthier and more resilient self through sports, #PursuingAPossibleFutureTogether#.

2025/02/25 15:00 Xiao Zhan Studio/GUCCI

Gucci 2025 Fall/Winter Fashion Show (Milan)

2025 Milano Fashion / Gucci - Women's Fall/Winter 2025/2026 Fashion Show. #GucciFW25 #XiaoZhanGucciMilano25 #XiaoZhanMilanFW25

2025/02/13 12:00 Ralph Lauren Fragrances/Xiao Zhan Studio

2025 Valentine's Day Commercial Behind-the-Scenes

In a dark red suit, showcasing sophisticated elegance. Captured behind-the-scenes moments of the brand's global spokesperson @X玖少年团肖战DAYTOY for the 2025 Valentine's Day advertisement, demonstrating the confident style and dynamic aura of the new Ralph Lauren 'Club Eau de Toilette'. Click now to explore the charming new fragrance.

2025/01/24 20:00 Audio-Visual China/Xiao Zhan/Xiao Zhan Studio, etc.

2025 China Network Audio-Visual Annual Festival

‘#2025NetworkAudioVisualFestivalLineupOfficialAnnouncement# Third wave [心]’ I heard you are all asking who else is at the Network Audio-Visual Festival? The last wave of lineup bling bling is here! Welcome @陆毅 @德云社栾云平 @范邵平 @裘繼戎子千 @王珮瑜 @吴彤的笙音WuTong @X玖少年团肖战DAYTOY @陕北说书熊竹英 @阎鹤祥 @岳美辰_ @张鹤伦 @张九南 @张晓英 @者来女 @卡布叻_周深 (sorted by surname initial……

2025/01/11 13:30 Xiao Zhan/Weibo Night/Xiao Zhan Studio, etc.

2024 Weibo Night

#WeiboNightFacialRecognition##XiaoZhanSafeAndHealthy# Ding! “Safe and Healthy” @X玖少年团肖战DAYTOY identity verification passed, welcome to #WeiboNight# [老师爱你]! Click to book the live broadcast, January 11th, let’s join the annual star-studded feast! #WeiboNightHeavyweightLineupAnnouncement#

2025/01/10 10:05 NARS

NARS小粉金

Translucent light reflection, water glow rose #Xiao ZhanNARSGlobalBrandSpokesperson# @X玖少年团肖战DAYTOY brings you the NARS water glow gorgeous color #NARS小粉金# Water glow rose 3 parts woody nude tone mixed with 7 parts dewy rose Like a morning rose kissed by the morning dew, both cool and lively, blooming on the lips #NARS阿拉贡# A translucent red tea that captivates at first glance, water fe……

2025/01/08 17:00 TODS

TOD'S 2025 Early Spring

TOD'S global brand spokesperson @X玖少年团肖战DAYTOY traveled to Sicily to star in the TOD'S 2025 early spring and spring/summer collection advertisements. In the first wave of released #TODS2025EarlySpring# series ads, Xiao Zhan is dressed in new season ready-to-wear and loafers, gathering with friends. The joy and leisure captured in the lens are always the essence of Italian lifestyle. Creative……

2025/01/06 22:05 People/TODS

'People' February Issue

#XiaoZhanAndPeopleFiveYearAgreement##XiaoZhanTalksAboutHisChangesInFiveYears# Five years ago, 'People' met @X玖少年团肖战DAYTOY on a winter day. In a sunny courtyard, he sincerely opened up about his life. He said he looked forward to who he would be in five years. In the blink of an eye, five years have passed. When they met again, Xiao Zhan said he had become more composed, and throughout the ye……

2025/01/03 10:05 YSL Beauty/Xiao Zhan

YSL Night Queen Mischievous Water

Feel the 'mischievous' power now. Together, let's unveil the YSL skincare global spokesperson @X玖少年团肖战DAYTOY's new product #YSLNightQueenMischievousWater# #XiaoZhanYSLGlobalSpokesperson#

2024/12/16 10:05 Li-Ning/Li-Ning/Li-Ning etc.

Li-Ning Develops Good Luck Physique

As the Year of the Snake approaches, welcome the New Year with a brand new outfit! Global spokesperson for Li Ning's trendy sports products @X玖少年团肖战DAYTOY, dressed in Li Ning's 'Daily Prosperity' series, bringing good luck and blessings! Using vibrant festive elements, interpreting New Year-inspired looks. In the new year, develop a good luck physique, everything is possible! #XiaoZhanLiNing……

2024/12/06 20:40 GUCCI/Xiao Zhan

Year of the Snake

Through the night, the party is about to start. Join actor, singer, and brand spokesperson Xiao Zhan @X玖少年团肖战DAYTOY on the #GucciHolidayGift# adventure. Leaning against the car window, shimmering lights illuminate elegance, immersing in the joyful holiday spirit. Click or visit Gucci boutiques to imagine a new chapter together.