TOD'S global brand spokesperson @X玖少年团肖战DAYTOY traveled to Sicily to star in the TOD'S 2025 early spring and spring/summer collection advertisements. In the first wave of released #TODS2025EarlySpring# series ads, Xiao Zhan is dressed in new season ready-to-wear and loafers, gathering with friends. The joy and leisure captured in the lens are always the essence of Italian lifestyle.

Creative Director: Matteo Tamburini
Photographers: Zoë Ghertner, Peter Langer
Creative Supervisors: Kevin Tekinel, Charles Levai
Styling: Brian Molloy
Models: Mica Argañaraz, Hugo Sauzay, Hedi Ben Tekaya

A letter from a friend, documenting the bright memories of Southern Italy. Global brand spokesperson @X玖少年团肖战DAYTOY stars in the #TODS2025EarlySpring# series advertisement short film. Traveling and exploring, portraying style with elegant posture. Chatting joyfully, cherishing the beauty of togetherness.

Creative Director: Matteo Tamburini
Photographers: Zoë Ghertner, Peter Langer
Creative Supervisors: Kevin Tekinel, Charles Levai
Styling: Brian Molloy
Models: Mica Argañaraz, Hugo Sauzay, Hedi Ben Tekaya

Global brand spokesperson @X玖少年团肖战DAYTOY wears the #TODS2025SpringSummer# ready-to-wear collection and Gommino loafers, reshaping the classics and witnessing the glory moment of #WeiboNight#.

Following global brand spokesperson @X玖少年团肖战DAYTOY on a journey of exploration, slowly experiencing in an Italian villa, feeling the passion and historical depth of Southern Italy. #TODS2025EarlySpring#

Creative Director: Matteo Tamburini
Photographer: Valentin Hennequin
Creative Supervisors: Kevin Tekinel, Charles Levai
Styling: Brian Molloy

Together with global brand spokesperson @X玖少年团肖战DAYTOY, we revisit the journey of the #TODS2025EarlySpring# series advertisement. #TTimeless# The tote bag features exquisite hollowed-out craftsmanship, weaving imaginative ideas. The metallic Barretta accessory brightens up the matte leather of the loafers, presenting contemporary urban fashion.

Creative Director: Matteo Tamburini
Photographers: Zoë Ghertner, Peter Langer
Creative Guidance: Kevin Tekinel, Charles Levai
Styling: Brian Molloy
Models: Mica Argañaraz, Hugo Sauzay

With the shimmering coastline of Sicily and the enchanting manor, paying tribute to the joy and beauty of life.@TODS #TODS2025Spring/Summer#

Filmed at Villa Tasca in Palermo and the charming coast of Scopello, global brand spokesperson @X玖少年团肖战DAYTOY appears alongside internationally renowned models to showcase the #TODS2025SpringSummer# series advertisement. The shimmering waves of the Mediterranean reflect the beauty of life, and the elegant and timeless craftsmanship quality writes the new season's fashion for TOD'S.

Creative Director: Matteo Tamburini
Video Production: Hans Neumann
Creative Guidance: Kevin Tekinel, Charles Levai
Styling: Brian Molloy
Models: Mica Argañaraz, Hedi Ben Tekaya, Hugo Sauzay

Global brand spokesperson @X玖少年团肖战DAYTOY stars in the #TODS2025SpringSummer# series advertisement, embodying contemporary elegance. The exquisite tailoring of the ready-to-wear and the natural tones of the overall look reflect relaxation and comfort, while the Di Bag Folio and Di Bag with striped and spliced elements paired with new season sneakers perfectly demonstrate Italian craftsmanship.

Creative Director: Matteo Tamburini
Photographers: Zoë Ghertner, Marco Gazza
Creative Guidance: Kevin Tekinel, Charles Levai
Styling: Brian Molloy
Models: Mica Argañaraz, Hedi Ben Tekaya, Hugo Sauzay