Join the global spokesperson @X玖少年团肖战DAYTOY for the 3rd anniversary appointment
Jingan Tongren Road, Shanghai, K11 Tianhe, Guangzhou
Check in at the giant standee and the limited-time PRO telephone booth
Answer the call from L'Oréal PRO global spokesperson Xiao Zhan who has something to say to you

A thrilling encounter in both cities, there’s more to say
From May 3rd to May 5th, you can visit the L'Oréal PRO official flagship store on Tmall to book your anniversary surprise
From May 6th to May 8th, there will be a chance to receive warm voice messages from the 3rd anniversary spokesperson with great surprise opportunities

Three years of seamless journey, continuing professional breakthroughs
Affection goes beyond words, with #L'OréalPROInstantSmoothHairMask# accompanying you every year
#XiaoZhanL'OréalPROGlobalSpokesperson##ThePROIWantL'OréalPRO#

3rd Anniversary Gift Loading
Love is more than words, smoothness is more than 3 years. Countdown to the 3rd Anniversary: 2 days!
Have you already encountered the Super Zhan Zhan billboard in Shanghai & Guangzhou, listening to @X玖少年团肖战DAYTOY's messages for you on the 3rd anniversary?
Stay tuned for more surprises for the 3rd anniversary, GET Zhan Zhan's same PRO treatment

#L'OréalPRO# NO.1 Smooth Hair Mask * 1 bottle reverses damage from dyeing and perming
1 minute¹ repair, 3 days² long-lasting smoothness
#L'OréalPRO Smooth Shampoo# Core repair for 72H ³ true smoothness without false slipping
Join the global spokesperson for the brand to fulfill the 4-year promise
#XiaoZhanL'OréalPROGlobalSpokesperson##IWantPROL'OréalPRO#

Get the Ace Repair Hair Mask, smooth frizz and reverse damage
The L'Oréal PRO 618 Grand Discount Festival is about to kick off~ Multiple surprises at super 'benefits'!
Global brand spokesperson @X玖少年团肖战DAYTOY's same model #L'OréalPROInstantSmoothHairMask# 1 bottle reverses ¹ bleaching and perm damage!
1 minute² repair, 72H³ lasting smoothness
Experience cutting-edge hair technology and usher in a new era of technological hairdressing!
#XiaoZhanL'OréalPROGlobalSpokesperson##IWantPROL'OréalPRO#

Join Xiao Zhan to achieve a high crown top and high level
Together with L'Oréal PRO global spokesperson @X玖少年团肖战DAYTOY
Uncover the secrets of scalp water-oil balance
Don't blindly pursue short-term oil control
Achieve true fluffy high crown top and high level

#L'OréalPROUltraFluffyCloudBottle#
Technological breakthrough, explore true oil control ability
-99%¹ oil output, +1.8cm¹ high crown top
Skincare-grade niacinamide × deep-sea blue algae, achieving true water-oil balance
Let your hair be fluffy like clouds!

#XiaoZhanL'OréalPROGlobalSpokesperson# #WhatIWantIsPROL'OréalPRO#

What to do about 'frizzy hair'? Let's open EMOJI with Xiao Zhan and see
From 😤 to 😌
Join L'Oréal PRO global spokesperson @肖战
Use EMOJI to unlock 'smooth hair' moments
Calm the frizz in your emotions and hair!

Achieve smoothness in an instant, no frizz for 4 days!
1 swipe, 1 shake, say goodbye to frizz!
'1 swipe' #L'OréalPROInstantSmoothHairMask#
Frizz smoothing little iron¹ 10 seconds to tame frizz²
1 minute for repair³ 3 days of lasting smoothness⁴
'1 shake' #L'OréalPROInstantSmoothOil#
Contains 30% essence⁵ 1 shake to activate⁶
1 swipe for smoothness⁷ 3 days of no frizz repetition⁸

How do you relieve your frizz?
Come tell us with EMOJI～
#XiaoZhanL'OréalPROGlobalSpokesperson# #WhatIWantPROL'OréalPRO#

Countdown 1 day, the cherished item that can warm this autumn and winter will be revealed
Before the chill of autumn and winter arrives
Collect the warm smiles from the PRO universe and deliver them to your side
Same time tomorrow
Come see L'Oréal PRO global spokesperson @肖战
Healing warm smiles~
Wishing the spokesperson smooth moments every day, with joyful laughter accompanying them always!
#XiaoZhanL'OréalPROGlobalSpokesperson#
#XiaoZhanHappyBirthday1005#

Xiao Zhan selects great products from EMOJI!
Changed styles three times in a day, continuously styling with blow-drying, curling, and perming.
Is your hair dry and damaged? Will it get frizzy?
No worries about frizz, Shunshun is here to help～

With L'Oréal PRO global spokesperson @肖战 together
Shunshun +1 step, no frizz for 4 days.

#L'OréalPROShunshunHairMask# Frizz-fighting little iron¹
10 seconds to smooth frizz², 1 minute for repair³, 3 days long-lasting smoothness⁴
#L'OréalPROShunshunShakingOil#
Contains 30% essence⁵, shake once to activate⁶
Apply once for smoothness⁷, no frizz for 3 days⁸
#XiaoZhanL'OréalPROGlobalSpokesperson#
#IWantThePROL'OréalPRO#

The hair care triangle is on the table, providing you with high volume and smooth hair!

Want your hair to be smooth while having super volume?
L'Oréal PRO global spokesperson @肖战
PICKS the ultra-volume and smooth hair care triangle for you:

#L'OréalPROUltraVolumeCloudBottle# Enemy of greasy flat hair
Instantly -99% oil x143% super volume¹, makes your face look smaller
#L'OréalPROShunshunHairMask# Frizz-fighting little iron²
10s to smooth frizz³, 1 minute for repair⁴, 3 days of lasting smoothness⁵

#L'OréalPROShunshunShakingOil# Contains 30% essence⁶
Shake once to activate⁷, no frizz for 3 days⁸

Say goodbye to greasy flat hair and frizz
Ultra-volume and smooth combo in one step～
#XiaoZhanL'OréalPROGlobalSpokesperson#
#IWantThePROL'OréalPRO#

It's still too "all-encompassing"! Enjoy instant smoothness with Xiao Zhan
1 bottle solves multiple "frizz" moments!
L'Oréal PRO global spokesperson @肖战
Use #L'OréalPROInstantSmoothingHairMask# for instant smoothness

Daily shampoo, apply thinly for 1 minute, instant frizz smoothing!
Home salon care, massage for 1 minute, deep repair for frizz!
After dyeing and perming, apply thickly for 1 minute, emergency rescue for damaged frizz!

Combine with #L'OréalPROInstantSmoothingShampoo# for double smoothness!
Anytime, anywhere, instant smoothness helps you tame frizz and get "smooth" instantly!
#XiaoZhanL'OréalPROGlobalSpokesperson#
#IWantPROL'OréalPRO#

Instant Smoothing Family NO.1 Hair Mask - King of the Arena
Double Eleven is just around the corner, the reigning NO.1 Instant Smoothing Hair Mask¹ is ready to go
With L'Oréal PRO global spokesperson @肖战
Together we'll boldly "smooth" it out
#L'OréalPROInstantSmoothingHairMask# Frizz iron²
10 seconds to tame frizz³
1 minute to repair⁴, 3 days of lasting smoothness⁵
#XiaoZhanL'OréalPROGlobalSpokesperson#
#IWantPROL'OréalPRO#

Smooth hair with Instant Smooth Shampoo for a win

This Double 11, start the hair repair upgrade plan!
Follow L'Oréal PRO global spokesperson @肖战
Together we can tame frizz and achieve instant smooth satin hair～
#L'OréalPROInstantSmoothShampoo#
Core repair for 3 days, truly smooth without false slip¹
Starting from the core, smoothness continues
#XiaoZhanL'OréalPROGlobalSpokesperson#
#WhatIWantPROL'OréalPRO#