From quiet relaxation to lively exploration, from pleasant rest to joyful celebration.
Every beautiful moment, we savor together — now, the story continues.
Last year, 'If a Moment, Naturally a Moment' led us to embrace the purity of nature.
This year, If continues to team up with If Yi Fu brand global spokesperson @X玖少年团肖战DAYTOY to enjoy 'If a Moment, Fully Enjoy This Moment'.
#ifAMomentFullyEnjoyThisMoment##ifYiFu##DrinkIfWithXiaoZhan##IfYiFuBrandGlobalSpokespersonXiaoZhan##FullyEnjoyThisMomentWithXiaoZhan##EnjoyIfAMomentWithXiaoZhan#

Let's drink @溢福IF, enjoy this moment, cherish every moment. #ifEnjoyThisMoment#

Yes, friends, if understands you like this!
Whose phone wallpaper needs a new look? The heartthrob wallpaper from If Yi Fu brand global spokesperson @X玖少年团肖战DAYTOY is ready, so start using it!
#ifAMomentFullyEnjoyThisMoment# #ifYiFu# #DrinkIfWithXiaoZhan# #IfYiFuBrandGlobalSpokespersonXiaoZhan# #EnjoyIfAMomentWithXiaoZhan# #FullyEnjoyThisMomentWithXiaoZhan#

Yifu invites you to step into the latest TVC filming site and witness those beautiful moments off-camera.
If Yifu brand global spokesperson @X玖少年团肖战DAYTOY is captivating in every expression on camera!
Whether it's the carefree sip while looking up or the gentle smile while raising a glass, the summer vibe is perfectly presented~ No deliberate posing, just a real state of ease — this is the lifestyle attitude Yifu wants to convey: enjoy the present, be free and true to oneself.
Start your if moment with Xiao Zhan!
#ifEnjoyThisMoment# #EnjoyTheIfMomentWithXiaoZhan# #EnjoyThisMomentWithXiaoZhan# #ifYifu# #DrinkIfWithXiaoZhan# #ifYifuBrandGlobalSpokespersonXiaoZhan#

Happy Birthday to if's global spokesperson @肖战! 🎉✨
On this special day, we celebrate your birthday and cheer for your passion, focus on your career, and the positive energy you convey.
This year, you have poured your sincerity into your works, refined your skills on screen, and shared beauty while partnering with if—allowing more people to witness the blossoming of dreams.
May each day of the new year be filled with joy, health, and courage to move forward. Looking forward to creating more brilliant moments of if together with you! ✨
#if'sGlobalSpokespersonXiaoZhan##XiaoZhan1005HappyBirthday#

Global spokesperson for if Yifu @肖战 brings festive greetings,
'Together at this moment', the moon of the Mid-Autumn Festival lights the way home;
'Scenery adorned in brocade', the wind of National Day conveys warmth.
This double festival, may everyone be accompanied by loved ones and enjoy the joy of reunion. if Yifu will also continue to guard every joyful gathering time with quality. Wishing everyone a happy double festival and family happiness!
#ifYifu ##DrinkifwithXiaoZhan##ifYifuGlobalSpokespersonXiaoZhan##EnjoyifMomentwithXiaoZhan##EnjoyThisMomentwithXiaoZhan##ifMomentEnjoyThisMoment#

if you want to watch quickly! 📢
✨On November 2nd, at 18:00, purchase if coconut water, if perfume coconut water, and if black tea coconut water for 65.9 yuan at the Douyin if Yifu official flagship store to receive one transparent card of if Yifu's global spokesperson @肖战.
if looks forward to a mutual journey with you～
#ifEnjoyThisMoment##DrinkIf##ifCoconutWater##ifYifu##DrinkIfWithXiaoZhan#

Frost falls, winter arrives, warmth meets~
Winter has come, let's start the warm winter mode with if Yifu's global spokesperson @肖战～
Dumplings 🥟, baked sweet potatoes 🍠, and fried chestnuts 🌰 are all arranged clearly,
Paired with a sip of if black tea coconut water, refreshing and sweet, every sip is a cozy little happiness in winter!
Keep the cold wind outside and let warmth and if black tea coconut water be by your side~
#ifYifuGlobalSpokespersonXiaoZhan##ifEnjoyThisMoment##DrinkIf##ifCoconutWater##ifYifu##DrinkIfWithXiaoZhan##EnjoyThisMomentWithXiaoZhan#

Coconut Water Enthusiasts Join In
Hello everyone, this is the gathering place for coconut water enthusiasts (if coconut water agent version)
📢 Official statement: Handled by the editor, aiming to become the best official account for 'coconut' on the internet!
🌟 Here, you can:
Discover super comprehensive coconut water (if 100% coconut water, if scented coconut water, if red tea coconut water) drink recommendations
Watch the drinks that the editor keeps for themselves today
Use the secret code (like 'I want to drink some if today') in the comments to trigger random drink recommendations from this editor

📩 Submission Guidelines
1. Submission requirements: Directly comment on this note
2. Friendly reminder: Everyone is welcome to plant recommendations, and also welcome to express your love for if Yifu's global spokesperson @肖战
if is all ears~
#ifYifuGlobalSpokespersonXiaoZhan##ifEnjoyThisMoment##Drinkif##ifCoconutWater##ifYifu##DrinkifWithXiaoZhan##EnjoyThisMomentWithXiaoZhan##OfficialMeme#

Winter Solstice is here! Warm rituals are at their peak～
if coconut water is wearing a little hat🧢
Together with if Yifu's global spokesperson @肖战 to tell you to drink coconut water!
A sip of sweetness in the throat, driving away all coldness. This winter solstice, with Xiao Zhan, with if, super warm!
#ifEnjoyThisMoment##Drinkif##ifCoconutWater##ifYifu##ifYifuGlobalSpokespersonXiaoZhan##DrinkifWithXiaoZhan##EnjoyThisMomentWithXiaoZhan##ifScentedCoconutWater##ifRedTeaCoconutWater#

Time turns to the last page of the year 📅
As the global spokesperson for the IF brand @肖战 sends you warm wishes at the end of the year.
Thank you for your companionship throughout the year, let’s toast to a better 2026!
#ifEnjoyThisMoment##DrinkIF##IFCoconutWater##IFYifu##IFYifuGlobalSpokespersonXiaoZhan##DrinkIFWithXiaoZhan##EnjoyThisMomentWithXiaoZhan##IFPerfumeCoconutWater##IFBlackTeaCoconutWater#

Ding~ Your IF 2025 annual memories are now online! This year, your refreshing records with IF Coconut Water👇
🔑 Annual Keywords: Refreshing partner, Xiao Zhan endorsement, must-have for gatherings

🥥 Yifu's Annual Rankings:
▪ Most Classic: 100% natural coconut water, ensuring your refreshing experience all year round~
▪ Cutest: IF Coconut, curing all unhappiness
▪ Most Charming: IF Yifu Global Spokesperson @肖战, experience every heartbeat moment
▪ Most Fragrant: IF Black Tea Coconut Water, tea fragrance accompanying your good times
▪ Most Summery: IF Perfume Coconut Water, the right choice for thirst quenching and hydration~

📊 Coconut Data Highlights: Accompanying during binge-watching moments, earning IF enthusiast badges for consecutive N days
🏆 Exclusive Achievements: Coconut Water Partner, Little Coconut Scholar, Gathering Atmosphere Group
💌 2026 Promise: To embark on more sweet times with IF and Xiao Zhan~
#ifEnjoyThisMoment##DrinkIF##IFCoconutWater##IFYifu##IFYifuGlobalSpokespersonXiaoZhan##DrinkIFWithXiaoZhan##EnjoyThisMomentWithXiaoZhan##IFPerfumeCoconutWater##IFBlackTeaCoconutWater#

🌟 Good news is here!
On January 26th at 10:05, purchase if coconut water, if perfume coconut water, or if black tea coconut water from the official Tmall, JD, and Douyin flagship stores. Spend 65.9 yuan to get an if Yifu brand global spokesperson @肖战 standee!
Grab this little luck now～
#ifEnjoyThisMoment##DrinkIf##ifCoconutWater##ifYifu##ifYifuGlobalSpokespersonXiaoZhan##DrinkIfWithXiaoZhan##EnjoyThisMomentWithXiaoZhan##ifPerfumeCoconutWater##ifBlackTeaCoconutWater#

Laba is here, the flavor of the New Year is strong～
Cook a bowl of warm porridge, paired with if coconut water, letting the natural coconut fragrance wrap you in warmth, capturing the tenderness of the year's end,
and journeying through every sweet moment with if Yifu brand global spokesperson @肖战.
In this moment, enjoy the flavor of Laba!
#ifEnjoyThisMoment##DrinkIf##ifCoconutWater##ifYifu##ifYifuGlobalSpokespersonXiaoZhan##DrinkIfWithXiaoZhan##EnjoyThisMomentWithXiaoZhan##ifPerfumeCoconutWater##ifBlackTeaCoconutWater#