Wherever it goes, it dazzles.
Please join #LiNingGlobalSpokespersonXiaoZhan# @肖战 to explore the new LI-NING 1990 Gold Medal Series products and experience the gold medal style.

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From past glory to future infinite possibilities
Inviting you and #LiNingGlobalSpokespersonXiaoZhan# @肖战 to walk hand in hand with the Gold Medal Series and embark on a new journey,
Interpreting the gold medal gene, shining brightly
Reshaping your highlight moments!

Interactive gifts 🎁
Follow @LI-NING1990 + like + repost + comment on this Weibo, leave a message in the comment section 'Your favorite LI-NING 1990 item,' and we will randomly select 1 lucky fan on September 17, 2025, at 17:07 to receive a 'Xiao Zhan autographed photo.'

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When fresh clarity meets outdoor functionality, it creates an ultra A functional style
With a heart to explore the wild, freely traverse the boundaries of city and wilderness

Together with #LiNingGlobalSpokespersonXiaoZhan# @肖战, dressed in the Li Ning outdoor Wanlongjia series
Fearless of wind and rain, ready to explore
Wherever the style goes, boldly show off
#LiNingOutdoor##LiNingWanlongjia##LiNingOutdoorLinYun#

Every departure comes with Li Ning outdoor companionship.
With #LiNingBrandGlobalSpokespersonXiaoZhan# @肖战, head towards the wilderness and encounter freedom.

Fearless of wind and rain, fully enjoy all-weather temperature control protection.
Urban and rural boundaries merged, reconstructing a high-sense functional style.
#LiNingOutdoorWanLongJia##LiNingOutdoorThreeInOneJacket##LiNingOutdoorXingChuan#

When intelligent style meets the city and wilderness, every step embodies freedom.
With #LiNingBrandGlobalSpokespersonXiaoZhan# @肖战, fully enjoy Li Ning's three-in-one all-weather temperature control protection, resisting wind and rain, adapting to temperature differences, multi-wear clothing, and comfortable travel throughout urban and rural areas.

Tips: Limited-time gift-giving activities for online and offline platforms have been launched, be sure to check the mechanisms on each platform 👀

#LiNingOutdoor##LiNingOutdoorThreeInOneJacket##LiNingOutdoorXingChuan#

On the centenary of the Palace Museum, Li Ning launches a special series for the Palace Museum.
Joining forces with #LiNingBrandGlobalSpokespersonXiaoZhan# @肖战, embodying principles and practicing actions —
Together with contemporary youth, with an innovative spirit, continue to write a new chapter of Chinese culture.

Red and yellow are the common colors in the memory of Chinese people; they are also seen on the glazed tiles of the Palace Museum, reflecting the glory and identity within our bloodlines;
Roof beasts become spiritual totems, imprinting the mission of the 'Guardians of Chinese Culture' across time and space;
Heart Flow shoes pay tribute to the guardians' full concentration state of 'heart flow' in a limited space.
#100thAnniversaryOfThePalaceMuseum# #LiNingPalaceMuseumSpecialSeries# #XiaoZhan#

Between the clouds and mist, the palace holds new meaning
After a hundred years, treasure is reborn
Li Ning's global spokesperson @肖战, wearing the Li Ning Palace Museum co-branded series, elegantly interprets high-end Oriental artistic charm
Click to embrace the warmth of autumn and winter, exploring the limited beauty of the century-old Palace Museum
#LiNingGlobalSpokespersonXiaoZhan#
#XiaoZhanOrientalArtistry#

Let exclusive lenses capture dazzling moments
Open with elegance and style
Together with Li Ning's global spokesperson @肖战, let's treasure the century-old Palace Museum and enjoy the warmth of autumn and winter
#LiNingGlobalSpokespersonXiaoZhan#
#XiaoZhanOrientalArtistry#

In the winter, move with Xiao Zhan into the hot pot down jacket trend
Interpret the millennial sports aesthetics with oversized down jackets dominating the street photo rates
Together with #LiNingGlobalSpokespersonXiaoZhan# @肖战, switch to the #LiNingHotPotDownJacket# Hot Wave down jacket series for a one-click transformation into a high-energy winter style

❄️In the light winter realm
Experience the comfortable fit of the oversized silhouette
Warmth on standby for an extended period, enjoy the millennial sports atmosphere
Dress light and create a fresh winter down jacket 'photo out' collaboration
#WhenItsColdWearHotPot##PhotoOutDownJackets#

Stepping into the new year, the original intention burns brighter.
May wherever you go be filled with brilliance, and wherever you are be nothing but clear skies.
On the road ahead, walk with the wind, and let nothing obstruct the mountains and fields; let the heat be as it was at the start!

Happy Birthday to #LiNingGlobalSpokespersonXiaoZhan# @肖战! With Li Ning by your side, let's embark on a new journey!

#LiNing##XiaoZhan##XiaoZhan1005HappyBirthday#

May your body go where you wish, and your heart find peace. In the new year, may the star path be dazzling, and the original intention be as bright as ever.
Happy birthday to #LiNingGlobalSpokespersonXiaoZhan# @肖战!

#XiaoZhan##XiaoZhan1005HappyBirthday##XiaoZhanLiNingGlobalSpokesperson##HappyBirthday#