It’s him, wandering with you in the rain, holding up the instant smooth.
Changing in a moment, only because your instant smooth remains unchanged.
L'Oréal PRO global spokesperson @肖战
Together with #L'OréalPROInstantSmoothHairMask# Anti-frizz Mini Iron¹
1 End the frizz on rainy days, providing you with an invisible instant smooth umbrella～
Also featuring a limited edition signed version of the Zhan Yan Projector as a gift on 2.24.
Tearable box packaging gives you a special instant smooth ceremonial feel.
#XiaoZhanL'OréalPROGlobalSpokesperson# #ThePROIWantL'OréalPRO#

On 2.24, no frizz in rainy hair, instant smooth remains unchanged.
Changing in a moment, because your instant smooth remains unchanged @肖战
Walking through the rain, hair remains instantly smooth.
#L'OréalPROInstantSmoothHairMask#
1 Sensitive quick smooth, encountering moisture without frizz.
#XiaoZhanL'OréalPROGlobalSpokesperson# #ThePROIWantL'OréalPRO#

2.24 Hair meets moisture without frizz, instantly smooth and unchanged
Instantly changeable, because you remain smoothly unchanged @肖战
Amidst the rain curtain, hair remains instantly smooth
#L'OréalPROInstantSmoothHairMask#
1 swipe for lasting smoothness, no frizz when wet
#XiaoZhanL'OréalPROGlobalSpokesperson# #WhatIWantPROL'OréalPRO#

Watch him, battling with water to achieve instant smoothness
Instantly changeable, only because you remain smoothly unchanged
Watch L'Oréal PRO Global Spokesperson @肖战
Join hands with #L'OréalPROInstantSmoothHairMask# to tackle frizz with a small iron¹
1 instantly ends post-swim tangles, letting smoothness “rise to the surface”～
Additionally, a signed version of the Zhan Yan projector collectible will be fully gifted on 2.24
Four film inserts for you to switch and enjoy various sides of @肖战
#XiaoZhanL'OréalPROGlobalSpokesperson# #WhatIWantPROL'OréalPRO#

2.24 Hair is not rough after swimming, instantly smooth and unchanged
After swimming, dryness and tangles are not a necessity
Changing in an instant, because you remain instantly smooth @肖战
#L'OréalPROInstantSmoothHairMask#
1 application for long-lasting smoothness, no roughness after swimming
#XiaoZhanL'OréalPROGlobalSpokesperson# #WhatIWantPROL'OréalPRO#

Look at him, facing the blazing sunlight, leaving only instant smoothness unchanged
Changing in an instant, only because you remain instantly smooth
Global spokesperson for L'Oréal PRO @肖战
With #L'OréalPROInstantSmoothHairMask# Fried Hair Little Iron¹
1 instantly ends extreme dry hair, helping you withstand high-temperature tests
Also, there’s a signed version of the Zhan Yan Projector_Collectible on 2.24 for a complete gift
The projector stand supports your instant smooth dreams every night～
#XiaoZhanL'OréalPROGlobalSpokesperson# #WhatIWantPROL'OréalPRO#

2.24 Hair feels extremely hot without drying, instantly smooth and unchanged
Instantly changing, only because you remain instantly smooth @肖战
Even under extreme high temperatures, hair remains instantly smooth
#L'OréalPROInstantSmoothHairMask#
1 Deep conditioning for extreme smoothness, not drying even in extreme heat
#XiaoZhanL'OréalPROGlobalSpokesperson# #IWantThePROL'OréalPRO#

Count down with him, witness the ever-changing, instantly smooth and unchanged
Ever-changing, instantly smooth and unchanged
Follow global spokesperson of L'Oréal PRO @肖战
Let’s start the countdown together
Witness the end of damage and dryness in an instant¹
To give you confidence in the ever-changing, instantly smooth and unchanged
#XiaoZhanL'OréalPROGlobalSpokesperson# #IWantThePROL'OréalPRO#

Instantly changeable, but you remain consistently smooth
Together with L'Oréal PRO global spokesperson @肖战
In a changing world, have unwavering confidence

#L'OréalPROInstantSmoothingMask#
Frizzy little iron¹, ends frizz, roughness, dryness, and damage in one touch²
☔️ 1 touch for quick smoothness, no frizz when wet
💧 1 application for lasting smoothness, no roughness when wet
🔥 1 mask for deep smoothness, no dryness in extreme heat
🪮 1 knead for core smoothness, no damage when dyeing
1 minute repair³ for 3 days of lasting softness⁴
#XiaoZhanL'OréalPROglobalspokesperson# #IWantThePROL'OréalPRO#

No matter the rain, high temperature, after swimming or dyeing
#L'OréalPROInstantSmoothingMask#
Gives you the confidence to change instantly, remaining smooth

Together with L'Oréal PRO global spokesperson @肖战
Witness the end of frizz, roughness, dryness, and damage in one touch¹
1 touch for quick smoothness, no frizz when wet
1 application for lasting smoothness, no roughness when wet
1 mask for deep smoothness, no dryness in extreme heat
1 knead for core smoothness, no damage when dyeing
#XiaoZhanL'OréalPROglobalspokesperson# #IWantThePROL'OréalPRO#

Moments change rapidly, but the smoothness remains unchanged. More of Xiao Zhan's moments loading
Rainy nights, extreme heat, swimming pools, salons
Witness L'Oréal PRO global spokesperson @肖战
More moments of smoothness in different scenes
Witness how the hair remains smooth in rapidly changing environments
#XiaoZhanL'OréalPROGlobalSpokesperson##IWantPROL'OréalPRO#

Ever-changing, a rainy night remains unchanged | Behind-the-scenes & Wallpaper First Release
Ever-changing, because of you, it remains unchanged
Within the lens, hair passes through the drizzle, instantly smoothing without frizz
Outside the lens, capturing his vivid moments
L'Oréal PRO global spokesperson @肖战
Behind-the-scenes & Wallpaper are online, let’s enjoy the smooth and handsome Zhan!
#XiaoZhanL'OréalPROGlobalSpokesperson# #IWantPROL'OréalPRO#

With Xiao Zhan, shake and apply, start a set of smoothing, double repair
L'Oréal PRO global spokesperson @肖战 takes you to experience the smoothing
A set of smoothing, double repair, smoother and more resistant to frizz in 3 weeks!

#L'OréalPROSmoothingShakeOil# Shake for instant repair, apply for smoothness
Pair with #L'OréalPROSmoothingHairMask# for instant core repair, smoother with every use

#XiaoZhanL'OréalPROGlobalSpokesperson# #IWantPROL'OréalPRO#

In a rapidly changing world, extreme heat can't change perfection | Behind the Scenes & Wallpaper Volume 2
L'Oréal PRO Global Spokesperson @肖战
Exclusive behind-the-scenes photos are being released
Under the heatwave, the hair remains smooth as ever!

#L'OréalPROSmoothHairMask# Little Iron for Frizz¹
1 Apply deeply for smoothness, extreme heat won't dry out
Pair with #L'OréalPROSmoothOil#
1 Apply for softness², 3 days of no frizz³
Calmly withstand the high-temperature test
1 set for smoothness, dual repair!
#XiaoZhanL'OréalPROGlobalSpokesperson# #IWantPROL'OréalPRO#

In an ever-changing world, high temperatures can't alter perfect smoothness｜Behind the scenes & Wallpaper Volume 3
Follow L'Oréal PRO global spokesperson @肖战
Unveiling the behind-the-scenes moments of perfect smoothness～

Watch as hair glides through extreme heat, staying perfectly smooth
#L'OréalPROPerfectSmoothHairMask# Little Iron for Frizz¹
1. Deeply smooth and won’t get dry in extreme heat
#XiaoZhanL'OréalPROGlobalSpokesperson#

In an ever-changing world, hair remains perfectly smooth｜Behind the scenes & Wallpaper Volume 4
Let’s experience the charm of perfect smoothness with L'Oréal PRO global spokesperson @肖战
Beyond the camera, collecting more moments of perfect smoothness

The final chapter of this behind-the-scenes series, but the pursuit of perfect smoothness continues
April offline L'Oréal PRO Haute Couture Hair Show
More surprises are about to be unveiled
#XiaoZhanL'OréalPROGlobalSpokesperson##ThePROIWantL'OréalPRO#