It’s him, wandering with you in the rain, holding up the instant smooth.
Changing in a moment, only because your instant smooth remains unchanged.
L'Oréal PRO global spokesperson @肖战
Together with #L'OréalPROInstantSmoothHairMask# Anti-frizz Mini Iron¹
1 End the frizz on rainy days, providing you with an invisible instant smooth umbrella～
Also featuring a limited edition signed version of the Zhan Yan Projector as a gift on 2.24.
Tearable box packaging gives you a special instant smooth ceremonial feel.
#XiaoZhanL'OréalPROGlobalSpokesperson# #ThePROIWantL'OréalPRO#

On 2.24, no frizz in rainy hair, instant smooth remains unchanged.
Changing in a moment, because your instant smooth remains unchanged @肖战
Walking through the rain, hair remains instantly smooth.
#L'OréalPROInstantSmoothHairMask#
1 Sensitive quick smooth, encountering moisture without frizz.
#XiaoZhanL'OréalPROGlobalSpokesperson# #ThePROIWantL'OréalPRO#

2.24 Hair meets moisture without frizz, instantly smooth and unchanged
Instantly changeable, because you remain smoothly unchanged @肖战
Amidst the rain curtain, hair remains instantly smooth
#L'OréalPROInstantSmoothHairMask#
1 swipe for lasting smoothness, no frizz when wet
#XiaoZhanL'OréalPROGlobalSpokesperson# #WhatIWantPROL'OréalPRO#

Watch him, battling with water to achieve instant smoothness
Instantly changeable, only because you remain smoothly unchanged
Watch L'Oréal PRO Global Spokesperson @肖战
Join hands with #L'OréalPROInstantSmoothHairMask# to tackle frizz with a small iron¹
1 instantly ends post-swim tangles, letting smoothness “rise to the surface”～
Additionally, a signed version of the Zhan Yan projector collectible will be fully gifted on 2.24
Four film inserts for you to switch and enjoy various sides of @肖战
#XiaoZhanL'OréalPROGlobalSpokesperson# #WhatIWantPROL'OréalPRO#

2.24 Hair is not rough after swimming, instantly smooth and unchanged
After swimming, dryness and tangles are not a necessity
Changing in an instant, because you remain instantly smooth @肖战
#L'OréalPROInstantSmoothHairMask#
1 application for long-lasting smoothness, no roughness after swimming
#XiaoZhanL'OréalPROGlobalSpokesperson# #WhatIWantPROL'OréalPRO#

Look at him, facing the blazing sunlight, leaving only instant smoothness unchanged
Changing in an instant, only because you remain instantly smooth
Global spokesperson for L'Oréal PRO @肖战
With #L'OréalPROInstantSmoothHairMask# Fried Hair Little Iron¹
1 instantly ends extreme dry hair, helping you withstand high-temperature tests
Also, there’s a signed version of the Zhan Yan Projector_Collectible on 2.24 for a complete gift
The projector stand supports your instant smooth dreams every night～
#XiaoZhanL'OréalPROGlobalSpokesperson# #WhatIWantPROL'OréalPRO#

2.24 Hair feels extremely hot without drying, instantly smooth and unchanged
Instantly changing, only because you remain instantly smooth @肖战
Even under extreme high temperatures, hair remains instantly smooth
#L'OréalPROInstantSmoothHairMask#
1 Deep conditioning for extreme smoothness, not drying even in extreme heat
#XiaoZhanL'OréalPROGlobalSpokesperson# #IWantThePROL'OréalPRO#

Count down with him, witness the ever-changing, instantly smooth and unchanged
Ever-changing, instantly smooth and unchanged
Follow global spokesperson of L'Oréal PRO @肖战
Let’s start the countdown together
Witness the end of damage and dryness in an instant¹
To give you confidence in the ever-changing, instantly smooth and unchanged
#XiaoZhanL'OréalPROGlobalSpokesperson# #IWantThePROL'OréalPRO#

Instantly changeable, but you remain consistently smooth
Together with L'Oréal PRO global spokesperson @肖战
In a changing world, have unwavering confidence

#L'OréalPROInstantSmoothingMask#
Frizzy little iron¹, ends frizz, roughness, dryness, and damage in one touch²
☔️ 1 touch for quick smoothness, no frizz when wet
💧 1 application for lasting smoothness, no roughness when wet
🔥 1 mask for deep smoothness, no dryness in extreme heat
🪮 1 knead for core smoothness, no damage when dyeing
1 minute repair³ for 3 days of lasting softness⁴
#XiaoZhanL'OréalPROglobalspokesperson# #IWantThePROL'OréalPRO#

No matter the rain, high temperature, after swimming or dyeing
#L'OréalPROInstantSmoothingMask#
Gives you the confidence to change instantly, remaining smooth

Together with L'Oréal PRO global spokesperson @肖战
Witness the end of frizz, roughness, dryness, and damage in one touch¹
1 touch for quick smoothness, no frizz when wet
1 application for lasting smoothness, no roughness when wet
1 mask for deep smoothness, no dryness in extreme heat
1 knead for core smoothness, no damage when dyeing
#XiaoZhanL'OréalPROglobalspokesperson# #IWantThePROL'OréalPRO#

Moments change rapidly, but the smoothness remains unchanged. More of Xiao Zhan's moments loading
Rainy nights, extreme heat, swimming pools, salons
Witness L'Oréal PRO global spokesperson @肖战
More moments of smoothness in different scenes
Witness how the hair remains smooth in rapidly changing environments
#XiaoZhanL'OréalPROGlobalSpokesperson##IWantPROL'OréalPRO#

Ever-changing, a rainy night remains unchanged | Behind-the-scenes & Wallpaper First Release
Ever-changing, because of you, it remains unchanged
Within the lens, hair passes through the drizzle, instantly smoothing without frizz
Outside the lens, capturing his vivid moments
L'Oréal PRO global spokesperson @肖战
Behind-the-scenes & Wallpaper are online, let’s enjoy the smooth and handsome Zhan!
#XiaoZhanL'OréalPROGlobalSpokesperson# #IWantPROL'OréalPRO#

With Xiao Zhan, shake and apply, start a set of smoothing, double repair
L'Oréal PRO global spokesperson @肖战 takes you to experience the smoothing
A set of smoothing, double repair, smoother and more resistant to frizz in 3 weeks!

#L'OréalPROSmoothingShakeOil# Shake for instant repair, apply for smoothness
Pair with #L'OréalPROSmoothingHairMask# for instant core repair, smoother with every use

#XiaoZhanL'OréalPROGlobalSpokesperson# #IWantPROL'OréalPRO#

In a rapidly changing world, extreme heat can't change perfection | Behind the Scenes & Wallpaper Volume 2
L'Oréal PRO Global Spokesperson @肖战
Exclusive behind-the-scenes photos are being released
Under the heatwave, the hair remains smooth as ever!

#L'OréalPROSmoothHairMask# Little Iron for Frizz¹
1 Apply deeply for smoothness, extreme heat won't dry out
Pair with #L'OréalPROSmoothOil#
1 Apply for softness², 3 days of no frizz³
Calmly withstand the high-temperature test
1 set for smoothness, dual repair!
#XiaoZhanL'OréalPROGlobalSpokesperson# #IWantPROL'OréalPRO#

In an ever-changing world, high temperatures can't alter perfect smoothness｜Behind the scenes & Wallpaper Volume 3
Follow L'Oréal PRO global spokesperson @肖战
Unveiling the behind-the-scenes moments of perfect smoothness～

Watch as hair glides through extreme heat, staying perfectly smooth
#L'OréalPROPerfectSmoothHairMask# Little Iron for Frizz¹
1. Deeply smooth and won’t get dry in extreme heat
#XiaoZhanL'OréalPROGlobalSpokesperson#

In an ever-changing world, hair remains perfectly smooth｜Behind the scenes & Wallpaper Volume 4
Let’s experience the charm of perfect smoothness with L'Oréal PRO global spokesperson @肖战
Beyond the camera, collecting more moments of perfect smoothness

The final chapter of this behind-the-scenes series, but the pursuit of perfect smoothness continues
April offline L'Oréal PRO Haute Couture Hair Show
More surprises are about to be unveiled
#XiaoZhanL'OréalPROGlobalSpokesperson##ThePROIWantL'OréalPRO#

Green Cloud is online, driving away 'oil' worries
Don't 'oil' hesitate, come and drive away 'oil' worries now!
#L'OréalPROOilControlGreenCloudBottle# New product launch
With L'Oréal PRO global spokesperson @肖战
Let's transform dull, greasy hair together～

#L'OréalPROOilControlGreenCloudBottle#
Scalp oil-absorbing paper¹ for greasy and dull scalp
Fruit acid² exfoliation for long-lasting oil control³ in 3 days
#XiaoZhanL'OréalPROGlobalSpokesperson#

Together with L'Oréal PRO global spokesperson @肖战
Lock in your oil control cloud bottle now

#L'OréalPROSuperVolumePowderCloudBottle# Root lifting bottle¹
Oil control without dryness +1.8cm visual lift²
#L'OréalPRODandruffBlueCloudBottle# Dandruff vacuum³
Soothing dandruff and itching⁴, 4 weeks without recurrence⁵
#L'OréalPROOilControlGreenCloudBottle# Scalp oil-absorbing paper⁶
Fruit acid⁷ exfoliation for long-lasting oil control⁸

#L'OréalPROCloudScalpCareSeries# Research on scalp care
Oil flakes and flatness, tackling scalp issues all at once!

Click now to go to Jingdong and explore the brand new cloud scalp care series

Get scalp management with Xiao Zhan for fluffy hair like clouds
L'Oréal PRO global spokesperson @肖战
Bringing you the #L'OréalPROCloudScalpCareSeries#
Say goodbye to oil flakes and flattening, and start scalp management!

#L'OréalPROSuperVolumeCloudBottle#
Root volumizing spray¹, +1.8cm visual height²
Boosting your volume from the roots

#L'OréalPRODandruffBlueCloudBottle#
Dandruff vacuum³, no dandruff for 4 weeks⁴
Completely sweeping away dandruff, clearing worries

#L'OréalPROOilyGreenCloudBottle#
Scalp oil-absorbing paper⁵, long-lasting oil control for 3 days⁶
Instantly absorbs shine, drives away anxiety
#L'OréalPROCloudScalpCareSeries#

Click now to visit JD.com and explore the new Cloud Scalp Care Series

Achieve Density Without Flaws with Xiao Zhan!

Join global spokesperson for L'Oréal PRO @肖战
open your perspective and feel the #L'OréalPROAntiHairLossBlackBottle#
of core strength

Close-Up: 20x Root Grip¹
Distance: -1.8mm Narrower Density²
All-Around: +25% Thicker Hair³
Close-Up, Distance, All-Around: Density Without Flaws⁵
Professional Anti-Hair Loss, Look to L'Oréal PRO!

#XiaoZhanL'OréalPROGlobalSpokesperson#
#TmallSuperBrandDay#