Grow thick, shiny black hair with Xiao Zhan!

Want to have dense and flawless shiny black hair?
Now join global spokesperson for L'Oréal PRO @肖战
to shake the calendar and complete the new "Anti-Hair Loss Black Bottle" check-in challenge.
Develop the habit, grow dense hair seams, strengthen hair roots, and nurture shiny black hair!

On April 24th at 19:30, come to the L'Oréal PRO Tmall flagship store
let’s kick off the PRO action!

#XiaoZhanL'OréalPROGlobalSpokesperson#

PRO Action has started!

The PRO Action mission has been issued.
Hold #L'OréalPROAntiHairLossBlackBottle#
enter the Anti-Hair Loss Bureau.

Mission objective:
Seen up close, from afar, and all around, dense and flawless¹
Mission time:
April 24th at 19:30
Mission location:
L'Oréal PRO Tmall flagship store

#XiaoZhanL'OréalPROGlobalSpokesperson#
#TmallSuperBrandDay#

Launching! Let’s watch the show online

A century of heritage creates classics
A new realm reshapes hair art
L'Oréal PRO global spokesperson @肖战 invites you to watch the show online!
2026 #L'OréalPROHauteCoutureHairShow#

Now head to L'Oréal PRO Tmall flagship store or official video account
April 22nd 19:00 on time for the show
#XiaoZhanL'OréalPROGlobalSpokesperson#

Countdown 1 day for the mission! The Number One PRO action starts

Number One PRO action countdown 3 2 1
L'Oréal PRO global spokesperson @肖战
Invites you into the 'Anti-Hair Loss Safety Bureau'

April 24th, 19:30, go to L'Oréal PRO Tmall flagship store
Decode the hair clues and break through the scalp difficulties

#XiaoZhanL'OréalPROGlobalSpokesperson#
#L'OréalPROAnti-HairLossBlackBottle#
#TmallSuperBrandDay#

Xiao Zhan left you a mysterious number

Tonight at 19:30!
The secret entrance is about to open
Pull the rod to trigger the passcode
Witness the density and strength of #L'OréalPROAnti-HairLossBlackBottle#

Come to L'Oréal PRO Tmall official flagship store
Enter the passcode to receive on-the-hour benefits
20:00 / 21:00 / 22:00 Surprise bloopers will be revealed
At 23:00, there will be an exclusive long blooper video broadcast

#XiaoZhanL'OréalPROGlobalSpokesperson#
#L'OréalPROAnti-HairLossBlackBottle#
#TmallSuperBrandDay#

#SeeingXiaoZhanDaily# Time quietly stands still, stretching with @肖战 in the light and shadow～ See you later

Super Long Behind-the-Scenes | Action Flawless, No Wasted Shots Throughout

L'Oréal PRO Global Spokesperson @肖战
Super long behind-the-scenes footage released all at once, every frame is a highlight
Dynamic with no dead angles, Number One PRO status online all the way
The camera zooms in and out, confidence never falters!

#XiaoZhanL'OréalPROGlobalSpokesperson#
#L'OréalPROAntiHairLossBlackBottle#
#TmallSuperBrandDay#

Wallpaper Release | Behind-the-Scenes Highlights & Status, Hair Volume Without Dead Angles!

L'Oréal PRO Global Spokesperson @肖战
Exclusive behind-the-scenes & wallpapers freshly released
The closer the camera, the more confidence
Behind-the-scenes shots are flawless

#XiaoZhanL'OréalPROGlobalSpokesperson#
#L'OréalPROAntiHairLossBlackBottle#
#TmallSuperBrandDay#

Power to Save Oily Hair This Summer 'Puffy' Heart

Summer heat kills the mood at any time?
Blow up a high crown before heading out and meet your crush,
But instantly turns into an oily, flat mess?

Your savior for the summer is here!
#L'Oréal PROPuffyPowderCloudBottle#
+1.8cm visual height¹ Lifted roots for a sense of airiness
Pumping up the roots boosts your mood too~

Order the Puffy Powder Cloud Bottle during 618
This summer will really be 'Puffy' Heart!
#XiaoZhanL'OréalPROGlobalSpokesperson#

One bottle to solve oily hair problems, no worries about hairstyles this 'summer'

In high temperatures and humidity, bangs turn into barcodes?
Real testing by @肖战, global brand spokesperson for L'Oréal PRO

#L'Oréal PROOilControlGreenCloudBottle#
Sodium bicarbonate + fruit acid + salicylic acid, threefold essence
Unclogs oil blockages, improves oiliness, suppresses oil production
Wash once for double the fluff and last for 3 days, refreshing through the summer

Stock up on the Oil Control Green Cloud Bottle during 618
Wash for oil control and volume, no worries about hairstyles this summer!
#XiaoZhanL'OréalPROGlobalSpokesperson#

Instant Smooth Rhyme, Summer Hair Slips Away
In the scorching midsummer sun, are your dry and damaged hair strands in emergency?
The summer hair care secret, @肖战 already told you!

Remember the Instant Smooth rhyme, just four simple steps to get started:
Shake the bottle 3 times, squeeze 3 drops on wet hair
Warm in palms for 3 seconds, press hair 3 times

Essential oil mixed with essence, 3:7 golden ratio¹, moisturizing without greasiness
While smoothing frizz, also repairing damaged hair quality
Smooth, nourishing, achieving both

Grab #L'OréalPROInstantSmoothOil# during 618
Remember the Instant Smooth rhyme, summer hair slips away!
#XiaoZhanL'OréalPROGlobalSpokesperson#