As of March 1, 2024, a total of 334 overseas and Hong Kong-Taiwan media & individuals have published 466 pieces of news related to Xiao Zhan at Milan Fashion Week, including statistics from SNS platforms, websites, print media, and TV stations.

#SeeingXiaoZhanDaily# “Border” boards the train heading to Milan, circling for a few days. Experience the cityscape washed by fine rain and dust; listen to the passionate and grand surges of foreign streets; record the moment of tranquility belonging to @X玖少年团肖战DAYTOY under the sunset glow; walk in the huge “circle” of the 'world'. Every moment, passing by new 'margins.'

Brand new focus on professionalism, the second generation #L'OréalPROInstantSmoothOil# makes a grand debut! Explore the multi-effect of one bottle with L'Oréal PRO's global spokesperson @X玖少年团肖战DAYTOY, achieving noticeable improvement in hair quality in 2 weeks, with hair becoming light, smooth, and shiny. Active molecules, 99% pure dual-extract golden oil for high-energy repair, instantly absorbed with a watery lightness. 10 years of research dedicated to core repair technology, repairing 98% of hair damage. #XiaoZhanL'OréalPROGlobalSpokesperson#

The low-carb diet plan 'failed at the last step'.

Listen to your skin's feelings together with @ANESSA安热沙 brand spokesperson @X玖少年团肖战DAYTOY, and experience ultra-light, ultra-bright, and ultra-sunscreen together. #XiaoZhanANESSABrandSpokesperson#

☔️☔️🌦️ plog postcard

Brand spokesperson @X玖少年团肖战DAYTOY attends #Gucci2024AutumnWinterWomensShow#, witnessing a dialogue about dreams and reality by creative director Sabato De Sarno, creating a beautiful image of contemporary life. @GUCCI

🟥At this moment, with @GUCCI

🚂🚂 plog postcard

Brand ambassador Xiao Zhan @X玖少年团肖战DAYTOY is invited by @GUCCI to Milan to witness the #Gucci2024FallWinterWomenShow# aesthetic feast and experience the new season's inspiration from Gucci's creative director Sabato De Sarno. Make your reservation now to watch the show, waiting for you at 10 PM Beijing time on February 23.

Walk with a free and elegant demeanor, strolling leisurely in the garden. @X玖少年团肖战DAYTOY See you later!

Global brand spokesperson @X玖少年团肖战DAYTOY attends #TODS2024AutumnWinterFashionShow#. In the historic Milan tram station, @TODS creative director Matteo Tamburini presents the essence of craftsmanship and quality with an elegant style unafraid of time.