The curtain is about to rise On January 16th, Milan Fashion Week #Li-Ning2026AutumnWinterFashionShow# 'THE ATHLETE IN ALL OF US' #LiNingGlobalSpokespersonXiaoZhan# @肖战 wearing Li-Ning's new retro sports series interprets the infinite possibilities of integrating professional athletic power with fashionable aesthetic expression.

「THE ATHLETE IN ALL OF US」#LiNingGlobalSpokespersonXiaoZhan# @肖战 Wearing the Li-Ning 2026 Milan Fashion Week 'See Now, Buy Now' collection

At the beginning of the Spring Festival, returning home becomes the most touching moment. Global brand spokesperson @肖战 warmly narrates the TOD'S 2026 Spring Festival short film, arranging his outfit and happily embarking on a warm return journey. #TODS2026ChineseNewYearLimitedEdition#

“#XiaoZhan# Art Studio First Round - Heartfelt Confession” “With my stubbornness / Towards the center of the light / Letting the exhausted sound / Push me forward / As long as a glance / Is waiting for me to start / What will happen ahead / At worst, a collision” — @肖战 Please fly forward freely! Don't look back, the road ahead is vast. Thank you for the support and companionship of all the……

Classic, ace, results overnight. YSL Skincare Global Spokesperson @肖战 invites you to experience #YSLNightQueenEssence# to brighten your face overnight.

Weave with ease, style is unique. Explore the new CLUB series with #LiNingGlobalSpokespersonXiaoZhan# @肖战, continuing the retro dressing paradigm while feeling the relaxed vibe. #LiNing1990##LINING1990##CLUBSeries##XiaoZhan##XiaoZhanSameStyle#

The starting point of the new year is not in the flipping calendar, but in every moment you confidently move forward. Catch the good fortune, may everything go as you wish, and may the path be smooth. #GiftMontaiToStrengthenFortune# #MontaiOlympicGlobalPartner#

The 'Battle' for the Year of the Horse, with good fortune accompanying you. In the new year, we will continue to move forward unwaveringly! @蒙牛精选牧场 Brand spokesperson @肖战 Together with Mengniu, we will stride forward, catching the sunny fortunes～ Repost this Weibo with the topic #SendGiftsWithMengniuToEmbraceGoodFortune##MengniuOlympicGlobalPartner#, and write down the good ……

#GezhiTown# #GezhiTownXiaoZhanWantsYouToAnswer# The film is full of clever ideas, and each frame hides clues. Follow Mo Dexian @肖战 to unlock more film details and reveal the craftsmanship. #GezhiTown# is now in theaters, see you there.

Click this red image, and may the new year bring great success! Click L'Oréal PRO global spokesperson @肖战 Handsome red image! Catch the good luck of the new year and achieve great prospects! Red throughout the year, smooth and prosperous new scenery～ Using #L'Oréal PRO瞬顺发膜# Frizz-fighting little iron¹ lasts for 3 days of smoothness² 1 moment, everything goes smoothly! Core repair, smoother ……

#TianduIDG# × #XiaoZhanNewYear# #XiaoZhan# 🎶Freezing the beautiful moments 💫 Stage Director: @彬子_天舞IDG #XiaoZhanNewYearDancePartner# #DragonTVNewYear# #GezhiTown# #XiaoZhanWhatToDoIfNotDancing# #XiaoZhanSeeYouAgainInRedSea#

#GezhiTown# #GezhiTownFatherlyLoveAsShield# When danger arrives, Mo Dexian's first reaction is to escape, but when his son's voice reaches his ears, the thought of fleeing shatters with that word 'Dad.' Faced with the Japanese soldiers' interrogation, the fear in Mo Dexian's eyes slowly fades, and his gaze becomes resolute! #GezhiTown# is now in theaters, see you at the cinema.