TOD'S global brand spokesperson @X玖少年团肖战DAYTOY traveled to Sicily to star in the TOD'S 2025 early spring and spring/summer collection advertisements. In the first wave of released #TODS2025EarlySpring# series ads, Xiao Zhan is dressed in new season ready-to-wear and loafers, gathering with friends. The joy and leisure captured in the lens are always the essence of Italian lifestyle. Creative……

Feel the 'mischievous' power now. Together, let's unveil the YSL skincare global spokesperson @X玖少年团肖战DAYTOY's new product #YSLNightQueenMischievousWater# #XiaoZhanYSLGlobalSpokesperson#

On December 29th at 7 PM, tune in to #TianmaoLittleBlackBox#, global spokesperson for Li Ning's trendy sports products @X玖少年团肖战DAYTOY will meet you in the live broadcast room for the New Year's Fortune Assembly, revealing the secret to cultivating a good fortune physique! Search for the Li Ning official flagship store on Tianmao and make a reservation for good luck now! #LiNingCultivatingGoo……

#XiaoZhanWEDGWOODGlobalSpokesperson# The new Renaissance series is inspired by WEDGWOOD's collection design archives, blending the character patterns and laurel leaf designs from iconic relief jade works, adding beautiful meanings to joyful gatherings. 'Porcelain' engraving, please follow WEDGWOOD and the global spokesperson @X玖少年团肖战DAYTOY to revive art legends and gather in exquisite 'porce……

Waiting for the night to begin, preparing for the star-studded gala. Tonight at 19:30, join global spokesperson for the brand @X玖少年团肖战DAYTOY to kick off Ralph Lauren Fragrance 'Extraordinary Night.' #XiaoZhanRalphLaurenFragranceGlobalSpokesperson##RalphLaurenClubNewFragranceLaunch#

As the Year of the Snake approaches, welcome the New Year with a brand new outfit! Global spokesperson for Li Ning's trendy sports products @X玖少年团肖战DAYTOY, dressed in Li Ning's 'Daily Prosperity' series, bringing good luck and blessings! Using vibrant festive elements, interpreting New Year-inspired looks. In the new year, develop a good luck physique, everything is possible! #XiaoZhanLiNing……

Break through the boundaries of time and space with global spokesperson @X玖少年团肖战DAYTOY, exploring visual trends in a dreamlike alternate reality, and together exploring the infinite possibilities of the avant-garde vision.🕶 #MosenXiaoZhan4thAnniversaryInterstellarFantasy##XiaoZhanMosenGlassesGlobalSpokesperson##MosenGlasses#

Ding dong ding dong~ Xiao Yuan appears 2L gold bar limited edition Chi Forest sparkling water is here Not enough to drink from the small bottle? The big bottle is even better! Celebrate the new year with the big bottle of Chi Forest~ Catch the New Year’s good luck together with Chi Forest sparkling water brand spokesperson @X玖少年团肖战DAYTOY～ Who made me happy? I won’……

Through the night, the party is about to start. Join actor, singer, and brand spokesperson Xiao Zhan @X玖少年团肖战DAYTOY on the #GucciHolidayGift# adventure. Leaning against the car window, shimmering lights illuminate elegance, immersing in the joyful holiday spirit. Click or visit Gucci boutiques to imagine a new chapter together.

On November 9th at 19:30, head to the NARS Tmall official flagship store. Join #XiaoZhanNARSGlobalBrandSpokesperson# @X玖少年团肖战DAYTOY for the 'NARS Golden Rules Night', exploring classics and interpreting limitless aesthetics.

Expressive urban functionality, unveiling casual elegance. Li-Ning's global spokesperson @X玖少年团肖战DAYTOY presents the LI-NING1990 winter new collection. Feel the warmth, break the harsh winter atmosphere. Understand your relaxed self, and express a carefree posture.

A small intersection, a beautiful encounter. “X” is the annotation of a beautiful meeting. “·” is the intersection of heartfelt communication. TOD'S collaborates with global brand spokesperson @X玖少年团肖战DAYTOY to present the #TODS·X Capsule Series# with sincerity, paying tribute to beautiful encounters.