Follow actor, singer, and brand ambassador Xiao Zhan @X玖少年团肖战DAYTOY into the Florence Gucci Heritage House to explore the original origins of Gucci's history. Experience the artistic craftsmanship that transcends time in the Gucci Art Lab. Flip through precious archives and slowly unveil the #GucciCosmosExhibition# curtain, as Gucci's story continues from Florence to Shanghai. Click or visit the Gucci boutique to explore the legend's beginning. #GucciCosmos#

Actor, singer, and brand ambassador Xiao Zhan @X玖少年团肖战DAYTOY, under the guidance of curator Maria Luisa Furlan, experiences the aesthetic feast of the Florence Gucci Heritage House, where craftsmanship and brand identity meet classic era encounters. #GucciCosmos#

Actor, singer, and brand ambassador Xiao Zhan @X玖少年团肖战DAYTOY wanders through the Florence Gucci Collection House, opening a new chapter of inspiration for the #GucciCosmosExhibition# with a stunning display of exquisite collections. Click or visit the Gucci boutique to revisit legendary moments. #GucciCosmos#

In anticipation of Gucci Cosmos, an itinerant exhibition of the House’s most iconic designs debuting in Shanghai on April 28, Global Brand Ambassador Xiao Zhan travels to where the story began in 1921—Florence. He journeys through the Gucci Archive alongside exhibition curator Maria Luisa Frisa and Gucci ArtLab to observe the visionary creativity and innovative spirit that has defined the House for 102 years, inspiring a reflection on past and present that goes ‘Beyond Heritage.’ Discover more at the link in bio.

Directed by Zhu Zi

#XiaoZhan #GucciCosmos #ZhuZi

Exploring the Gucci Archive housed within Palazzo Settimani in Florence, Global Brand Ambassador Xiao Zhan is surrounded by the iconic designs behind the Bamboo 1947, Jackie 1961, and Horsebit 1955 handbag collections. Discover more of the visit leading up to the Gucci Cosmos exhibition, set to debut in Shanghai on April 28, at the link in bio.

#XiaoZhan #GucciCosmos #GucciBamboo1947 #GucciJackie1961 #GucciHorsebit1955

Outside of Florence at Gucci ArtLab, Global Brand Ambassador Xiao Zhan observes the creation of the House’s signature Horsebit loafers, introduced precisely 70 years ago. Discover more of what he saw at the House’s innovative center for prototyping leather goods and shoes at the link in bio.

#XiaoZhan #GucciCosmos

Before a special curation of iconic objects from the Gucci Archive takes a trip around the world, Global Brand Ambassador Xiao Zhan travels to Florence to discover the origins of the House and explore its heritage at the Gucci Archive and ArtLab. See more at the link in bio.

#XiaoZhan# #GucciCosmos# #GucciValigeria#

Global Brand Ambassador #XiaoZhan# visits Gucci's founding city of Florence, inspiring a reflection that goes 'Beyond Heritage' before the House opens Gucci Cosmos, an immersive and explorative exhibition opening April 28 in Shanghai. Discover more on.gucci.com/BeyondHeritage

Experience Gucci's deep-seated craftsmanship and innovation as you accompany actor, singer, and brand ambassador Xiao Zhan @X玖少年团肖战DAYTOY to the Florence Gucci Art Lab. Roam the sources of inspiration for the #GucciCosmosExhibition#, walk with legends, and continue the poetic search for nature. Click or visit the Gucci boutique to feel the beauty of sustainability. #GucciCosmos#

Actor, singer, and brand ambassador Xiao Zhan @X玖少年团肖战DAYTOY explores the craftsmanship and classic heritage of bamboo handle design at the Florence Gucci Art Lab, welcoming the legendary journey of the #GucciCosmosExhibition#. Click or visit the Gucci boutique for an artistic feast. #GucciCosmos#

Join actor, singer, and brand ambassador Xiao Zhan @X玖少年团肖战DAYTOY on a journey back to the starting point. Stroll through the birthplace of Gucci, explore the origin story, and relentlessly follow the legendary inspiration from Florence to Shanghai. Together, we will launch the #GucciCosmosExhibition# on April 28, and a new journey begins. Click or visit the Gucci boutique to encounter extraordinary new inspiration. #GucciCosmos#

Actor, singer, and brand spokesperson Xiao Zhan @X玖少年团肖战DAYTOY gazes at the charming scenery of Florence, immersed in the birthplace of Gucci, where past times transform into inspiration. From Florence to Shanghai, #GucciCosmosExhibition# will have its legendary debut on April 28. Click or visit the Gucci boutique to capture captivating new ideas. #GucciCosmos#