Attention PRO travelers for summer travel

Summer travel, changing destinations yet maintaining smoothness
L'Oréal PRO is now broadcasting for you
PRO traveler @肖战's smooth flight has arrived

Please do not forget your smooth luggage
Join the L'Oréal PRO Member Festival
Mystery surprises continue

August 7th, stay tuned
#XiaoZhanL'OréalPROGlobalSpokesperson#

Hair instantly smooth, everything goes smoothly. #L'OréalPROInstantSmoothFamily# @欧莱雅PRO

#SeeingXiaoZhanDaily# Focused on the moments of life 📸 @肖战 #SummerHighlightMoments#

Pool Edition: 1 Swipe Solves Post-Swimming Dryness Problems

Is post-swimming dryness and tangled hair ruining your mood?

Ring the bell to summon #L'OréalPROSmoothHairMask#
No more dryness after swimming, instant repair and nourishment

#L'OréalPROSmoothShampoo#
Washing and moisturizing, smooth after wash
1 Swipe for lasting smoothness, 4 days of anti-frizz¹
#XiaoZhanL'OréalPROGlobalSpokesperson#

Travel Edition: Humid Heat Warning, Instant Soothe

Is the humidity off the charts, making your hair frizzy?
Give your strands a soothing iced drink

#L'OréalPROInstantSmoothShakeOil#
Shake well in 3 seconds, 2-layer texture, 1-instant frizz control¹

Humidity resistant and frizz-free for 3 days
#XiaoZhanL'OréalPROGlobalSpokesperson#

Surfing Edition: Don’t Panic About Frizzy Hair by the Sea, 1 Wash and 1 Apply to Start the Waves

Immediately start your instant smooth care routine post-surf

#L'OréalPROInstantSmoothHairMask#
No frizz while surfing, deeply moisturizing

#L'OréalPROInstantSmoothShampoo#
Cleansing and moisturizing, smooth after washing
1 Apply for long-lasting smoothness, 4 days of anti-frizz¹
#XiaoZhanL'OréalPROGlobalSpokesperson#

Ding dong, your Smooth Package has been delivered

Summer swimming causing hair tangles and dryness?
L'Oréal PRO global spokesperson @肖战
Press the service bell
Smooth Service delivered

#L'OréalPROSmoothHairMask#
Moisturizing without greasiness, summer's refreshing texture absorbs quickly
No dryness after swimming, true salon treatment in 1 minute¹

Want to experience the same Smooth service offline?
On August 15th, L'Oréal PRO 'Smooth Ice Shake Station' will appear
At CAPTAIN Restaurant in the Dongshankou area of Guangzhou
Pick up your Smooth Ice Drink

Install Smooth for a worry-free summer surfing

At the beach in midsummer, hair becomes dehydrated and tangled after surfing
L'Oréal PRO global spokesperson @肖战
Open the Smooth family in your beach bag
Set your hair to 'No Frizz Mode'

STEP1: #L'OréalPROSmoothShampoo#
Instantly wash away sea salt, essence absorbed in one stroke
STEP2: #L'OréalPROSmoothHairMask#
Instant repair for hydration, no dryness after surfing for 3 days¹

Want to experience the same Smooth service offline?
On August 15th, L'Oréal PRO 'Smooth Ice Shake Station' will appear
At CAPTAIN Restaurant in the Dongshankou area of Guangzhou
Pick up your Smooth Ice Drink

Is this summer a bit dry?

High summer temperatures and sun exposure, are you dehydrated and your hair dry?

#L'OréalPROInstantSleekOil#
Shake for 3 seconds, 2-layer texture, 1 moment to combat dryness¹
4 days of hydration without dryness², resistant to 230° high temperature³

Is this summer a bit dry?
On August 15, L'Oréal PRO 'Instant Sleek Ice Shake Station'
Guangzhou·Dongshankou Street CAPTAIN Dongshan Restaurant
Get an ice shake drink, a one-click cooling solution for summer.

Is this summer a bit humid?

Sudden summer rainstorms, humidity at a peak, is your hair frizzy?

#L'OréalPROInstantSleekOil#
Shake for 3 seconds, 2-layer texture, 1 moment to combat frizz¹
3 days of smoothness without frizz², resistant to 80% humidity³

Is this summer a bit humid?
On August 15, L'Oréal PRO 'Instant Sleek Ice Shake Station'
Guangzhou·Dongshankou Street CAPTAIN Dongshan Restaurant
Get an ice shake drink, instant protection against humidity and frizz.

Good Night Piece: Pack your bag and travel along, may good dreams come often

Remember to charge before sleep, stay connected while traveling

Take along #L'OréalPROAntiHairLossBlackEssence#
Effective from daily use, two weeks¹
Traveling with you, fullness of hair

#XiaoZhanL'OréalPROGlobalSpokesperson#

Meeting Piece: Tonight, heartfelt intentions laid bare

Calmly and patiently head to the appointment
No need to hide sincere love

This Qixi
Bring along #L'OréalPROInstantSmoothFamily#
Heartfelt intentions laid bare, instant smoothness like the beginning

#XiaoZhanL'OréalPROGlobalSpokesperson#

Calm and unhurried, happily on the way

Handwritten card, combing hair in front of the mirror
Sitting across from each other for dinner
Hair flowing with fragrance, love need not be concealed

This Qixi, bring #L'OréalPROSmoothFamily#
Calm and unhurried, happily on the way
#XiaoZhanL'OréalPROGlobalSpokesperson#

Hair neatly arranged, fresh and ready to go

Summer night, unexpectedly delighted
Romantic conversation by candlelight
Hair neat and presentable, feelings fully expressed

This Qixi, bring #L'OréalPROCloudScalpCareSeries#
Hair neatly arranged, fresh and ready to go
#XiaoZhanL'OréalPROGlobalSpokesperson#